Campfire Biscuit - Biscuitville challenge

I was so thankful and excited to visit the Biscuitville headquarters in Greensboro, North Carolina, representing Elon University as part of the Biscuitville Bowl Brand Your Biscuit product development challenge.  Our team of four presented the Campfire Biscuit to the headquarters staff.  It's a product we, especially as college students, are very proud of.  The Campfire Biscuit was selected as 1 of 7 finalists (out of more than 70 total entries) in the competition among several other schools in the Greensboro region.  The challenge was to create an original biscuit idea that would be selected as an addition to the Biscuitville menu.  Our team conducted research on our new product on how we could reach the 18-35 demographic, created graphics and videos and  gave several presentations on our work.


The Campfire Biscuit takes the great made-by-hand, fresh and delicious Biscuitville Biscuit and layers it with smooth, creamy Nutella; sweet, marshmallow fluff; and a fiery spark of cinnamon.  It’s definitely like making a s’more without the hassle. 


Take a look at our promotional video which includes a 30 second commercial, info-graphic presentation, and a rap music video, all promoting the Campfire Biscuit: 

We gave out samples of the Campfire Biscuit to several Elon University students and shared what they had to say in a market research video.

We also created additional marketing materials including a brochure and a sample coupon.


It was so fun to work on the project and I am thankful to have the opportunity to enhance my skills.  I got to grow my talents individually and as a team - already as a first-year college student.