Innovation can also be modifying something we already know and putting a unique, creative twist on it. Let's look at Gotye's "Somebody that I Used to Know."
Walk off the Earth does something interesting, simple. Plus, it's a cool song.
But if we look at the Gotye official music video, we can see that the original is just as interesting as the cover.
Both use the same song, but do completely different things with the music.
